Digital model consent and licensing
Treat digital identity as a rights relationship, not just an image setting.
Digital model content should begin with informed consent, defined usage rights, and a clear approval process for the person and the brand.
Write down what the agreement actually covers.
Define identity use, channels, geography, duration, products, disclosure, compensation, approval rights, storage, and what happens when the agreement ends.
- Informed consent and identity use
- Channels and campaign duration
- Territory and audience
- Products and styling boundaries
- Approval and disclosure rights
- Storage and agreement expiry
Questions about Digital model consent and licensing
Can a digital model be used without permission?
No. Use identifiable people and digital twin references only when the relevant person or rights holder has provided appropriate permission for the intended use.
Does one agreement cover every campaign?
Not necessarily. Confirm that the agreement covers the specific products, channels, territory, duration, content type, and approval requirements for the campaign.