Digital twin models
Extend a model’s creative range with an approved digital twin.
Fashion Labs helps models and agencies explore consistent digital representations for portfolios, product content, campaign concepts, and brand presentations.
A digital twin should begin with consent and control.
A useful digital twin is not just a visual effect. It needs clear permission, defined usage, identity protection, and a human review process that keeps the model involved.
- Approved model references
- Portfolio and comp card concepts
- Fashion and beauty campaigns
- Ecommerce model content
- Repeatable visual direction
- Defined usage and approval
Questions about Digital twin models
What is a digital twin model?
A digital twin is a controlled digital representation of a real person used for agreed creative purposes. It should be created and used with informed consent and defined rights.
Who owns the digital twin content?
Ownership and usage depend on the agreement between the model, agency, brand, and production partner. Define identity rights, approval, duration, geography, channels, and compensation in writing.
Can a digital twin be used without the model’s permission?
No. Fashion Labs should only be used with appropriate permission and rights for the person represented.