Licensing and usage rights
Know what you can publish before the campaign goes live.
AI image usage involves more than the output file. Product rights, model identity, digital twin permissions, brand assets, platform rules, and campaign terms all matter.
Rights should be defined before generation, not after delivery.
Create a clear record of the people, products, references, channels, geography, duration, and approvals involved in each project.
- Model and influencer consent
- Digital twin permissions
- Product and brand asset rights
- Channels and geography
- Campaign duration
- Client approval and disclosure
Questions about Licensing and usage rights
Who is responsible for checking usage rights?
The brand, agency, creator, or account holder using the content should confirm that the inputs and final use are authorised. Get specialist legal advice for complex agreements.
What should a model or influencer agreement include?
Define identity use, channels, territory, term, product categories, approval rights, compensation, disclosure, storage, and what happens when the agreement ends.