Product photography cost
Plan product photography around the content you actually need.
Product photography costs change with the number of SKUs, views, locations, models, retouching, usage rights, and delivery formats involved.
A product image budget should serve the whole store.
Do not budget only for one hero image. Consider the product page, collection grid, mobile crop, launch campaign, email, social, and marketplace content your team will need.
- SKU count and product variations
- Packshot and lifestyle views
- Model and prop requirements
- Retouching and revision rounds
- Ecommerce and advertising usage
- Delivery and crop requirements
Questions about Product photography cost
What makes product photography more expensive?
More products, more views, physical sets, models, styling, complex retouching, urgent delivery, and broader usage rights can all increase the total production scope.
Can one product image support every channel?
Usually not without additional crops or supporting views. Plan a small content set that works for product pages, collections, mobile, social, and campaigns.